About Us

One Day at a Time

If you’re reading this, you’re looking for a way to get healthier. To be better.

Maybe you’ve recently been diagnosed with a high blood pressure, high cholesterol, a heart problem. Perhaps new bloodwork shows you’re at risk for diabetes. Or maybe you’ve stepped on the scale and are upset with the number, or you’ve looked in the mirror and weren’t happy with what you saw.

You don’t have a choice but to get healthier. To be better. But you’re not sure how. Searching the internet leaves you feeling confused. You feel isolated and alone.

We’ve all had these experiences – the diagnosis, the shock on the scale. And getting healthy is hard. If it weren’t, there wouldn’t be fitness fads in the first place.

But here’s the good news: You’re not alone, and there’s real help waiting for you.

The Betterment Coach and the Better Daily Community are your partners in better health. Our professional, certified coaches will help you set goals and get started on a meal plan and fitness program designed just for you. And you’ll connect with others on their own betterment journeys, who will come alongside you to offer support and encouragement. As part of the Better Daily family, you’ll feel like you belong, and you’ll find hope and inspiration to move forward.

So take the first step. Join our community! Download the free Better Daily app to connect with others taking the same steps as you. Within the app you’ll find other ways to be better. Subscribe to our podcasts and shortcasts for advice and more encouragement. Sign up for coaching. Participate in community challenges – to walk more, to eat healthier, to journal your new habits. To be better.

Don’t do betterment alone. You’ll be more successful if you accept the Betterment challenge. To be 1% Better. Daily.

A Betterment Mission

The Betterment Co. is a health, wellness and fitness coaching company that improves the world by bringing individuals and communities to the next level – body, mind, and spirit. We support the daily betterment of individuals through authentic community, fun challenges, practical content, and superior coaching.

The Betterment Co. centers on these key goals:


To encourage and support people on their wellness journeys. We are a product of our DNA and our story. We can’t change our DNA but we can improve our story!


To meet the confusion within the health and fitness industry with small actionable steps toward lasting
change. Better is possible if you know where to start and are willing to take the step! Betterment’s battle cry: 1% Better. Daily!


To make the virtual space a less depressing, less anxious, and less contentious place, especially as it relates to health and fitness journeys. Our FREE online app offers a welcoming, encouraging, and supportive online space for people fighting difficult battles to reclaim their wellness and well-being.

Behind Betterment

Alex Van Houten is the engine that fuels The Betterment Co. Alex’s personal journey coping with poverty, childhood trauma and a painful genetic condition called Ehlers Danlos led him to want to better himself, and then to help others do the same despite their obstacles. Through The Betterment Co., Alex is living his dream as he helps people chart a path to their own Betterment.

Alex is supported by a team that includes a registered dietitian and network of tech specialists, as well as the community of clients and members in Better Daily. Alex completed his undergraduate degree at Vanderbilt University in 2010 focused on biochemistry and psychology. In the years since, he has earned certifications in personal training, corrective exercise, performance enhancement, and behavior change through the National Academy of Sports Medicine (NASM). He’s also written multiple peer-reviewed articles for the International Sport Science Association (ISSA) and published over 500 5-Star podcast episodes. He is a certified nutritionist and health coach through the Institute for Integrative Nutrition (IIN), and has been a professional personal coach and trainer since 2008. His goal? To help others make meaningful progress in achieving Better for their lives.

Alex lives with his wife, Christin, and their two sons, Gabriel and Bennett, in Greenbrier, Arkansas.

Our Journey

The Betterment Co., along with The Betterment Coach and the Better Daily Community, was rebranded in 2020 after starting as a Fatherhood-focused enterprise (#DefiningDadBod) in 2016. The company was built upon the concept of championing sustainable progress over perfection, addressing health and fitness goals holistically, and doing the right thing for people in the long-run rather than chasing after short-term profits. In just a few short years, The Betterment Co. has served 300+ individual health journeys, garnered 13,000 social media followers, and earned over 100,000 podcast downloads!

“We have walked farther, lifted heavier, eaten smarter, prayed harder and held our heads a bit higher,” Coach Alex says. “Together, we can change the world by becoming a Better version of ourselves. Don’t do it alone!”

Be you. Just Better.

It’s Just 1%. You Got This!

Community Involvement

The Betterment Co. gives back in the following ways:

Offering volunteer support to the children’s ministry at New Life Church in Greenbrier, Arkansas, to encourage activity, discipline, and healthy personal awareness in young people.

Offering FREE resources, support, and professional advice in the Better Daily App

Facilitating a men’s online Bible study, Wrestling With God – Bible Study | Podcast on Spotify