At The Betterment Co., we believe in the power of incremental change through daily Discipline, and the profound impact it can have on individuals and the world. Our vision is to create a better world by empowering and inspiring people to become everything that God made them to be— through humble and consistent striving.
1% better, Every. Single. Day!
Our mission is simple yet transformative: to inspire and support individuals on their journey to personal growth and self-discovery. Coupling modern science with ancient wisdom, we provide the tools, resources, and community needed to foster continuous improvement, helping each person unlock their true potential.
In a world that often demands instant results, we champion the idea that small, consistent steps lead to lasting, meaningful change. By focusing on daily improvement, we aim to create a ripple effect that touches communities, societies, and eventually, the world.
It was Jesus Christ who said, “to whom much is given, much is required.”
As believers, we believe we have been given MUCH and we work hard to be good stewards with that GIFT!
Join us in our mission to spread the good news – that through FAITH in action, ANYONE can have life more abundantly; one day at a time. Together, we can create a brighter future, one where everyone has the opportunity to grow and thrive right where they’re planted.
It’s just 1%. We got this!
The Betterment Co. is a health and fitness company that improves the world by bringing individuals and communities to the next level – body, mind, and spirit. We support the daily betterment of individuals through cutting-edge science, ancient wisdom, authentic community, practical challenges, and disciplined coaching.
On a surface level, INTEGRITY is the discipline of making our actions match our beliefs.
A deeper practice of INTEGRITY, though, requires an honest evaluation and alignment of the beliefs we hold so that we are “Integral” – which is to say – INTEGRITY is the discipline that unites us within ourselves toward a singular purpose. Click HERE to learn more about practicing the Discipline of INTEGRITY.
In common parlance, GRIT is the discipline of sticking with things even – and especially – when they get difficult.
Physically, mentally, and spiritually, GRIT is the discipline of getting back up when we get knocked down, holding on when we want to let go, and continuing to do what we know is right long after motivation has faded and the pain of doing the right thing has beat us into a weary pulp! Click HERE to learn more about practicing the Discipline of GRIT.
GROWTH is the discipline of seeking out that which is stressful, uncomfortable, even impossible, and diving headlong into overcoming it.
GROWTH is choosing the challenging road precisely because it is challenging and stretching ourselves beyond our limits for the good. Click HERE to learn more about practicing the Discipline of GROWTH.
AWE is the strangest, yet most important, ingredient in what makes The Betterment Co. process unique – producing real, life-changing results.
While much of the rest of the fitness industry depends on vanity, fear, and pain to achieve short-term outcomes, at Better Daily we recognize that AWE is the core driver for truly transformative change — fueling the fire for each of the 3 other disciplines. Click HERE to learn more about practicing the Discipline of AWE.
Coach Alex Van Houten is the engine that fuels The Betterment Co. Alex’s personal journey coping with poverty, childhood trauma, and a painful genetic condition called Ehlers Danlos led him struggle through a unique Faith journey. Wrestling with God and the Bible led him to want to better himself, and then to help others do the same despite their obstacles. Through The Betterment Co., Coach Alex is living his dream as he helps people chart a path to the Gospel and their own Betterment.
Coach Alex is supported by a team that includes a registered dietitian and network of tech specialists, as well as the community of clients and members in Better Daily. Coach Alex completed his undergraduate degree at Vanderbilt University in 2010 focused on biochemistry and psychology. In the years since, he has earned certifications in personal training, corrective exercise, performance enhancement, and behavior change through the National Academy of Sports Medicine (NASM). He’s also written multiple peer-reviewed articles for the International Sport Science Association (ISSA) and published over 500 5-Star podcast episodes. He is a certified nutritionist and health coach through the Institute for Integrative Nutrition (IIN), and has been a professional personal coach and trainer since 2008. Currently while still coaching clients and operating The Betterment Co., Coach Alex is working toward his PhD from University of Central Arkansas (UCA) in Clinical Psychology and publishing his first book “40 Days Of Better – A Christian Fitness Devotional”.
Coach Alex lives with his wife, Christin, and their two sons, Gabriel and Bennett, in Greenbrier, Arkansas.
The Betterment Co., along with Coach Alex and the Better Daily Community, was rebranded in 2020 after starting as a Fatherhood-focused enterprise called Defining Dad Bod in 2016. The company was built upon the concept of championing sustainable progress over perfection, addressing health and fitness goals holistically, and doing the right thing for people in the long-run rather than chasing short-term profits. In just a few short years, The Betterment Co. has served 500+ individual health journeys, garnered 14,000 social media followers, and earned over 100,000 podcast downloads!
“We have walked farther, lifted heavier, eaten smarter, prayed harder and held our heads a bit higher,” Coach Alex says. “Together, we can change the world by becoming a Better version of ourselves. Don’t do it alone!”
Be you. Just Better.
It’s Just 1%. You Got This!
In addition to the Free resources that The Betterment Co. offers to any in pursuit of Better (podcast episodes and Freemium Better Daily memberships), 10% of all Premium account subscription fees in The Better Daily App goes to supporting various charities.
In the spirit of leading by example, Coach Alex serves weekly as a children’s ministry lay pastor at New Life Church in Greenbrier, AR (Greenbrier Leadership – New Life Church) and as a lead Facilitator for MD5, a non-profit Year-Long Men’s Discipleship Program (Facilitators | MD5 (mdfive.org) ).
